The latter is generally accepted as the main route. It has been suggested that the old road forked at the top of the hill through Charmouth, one branch running on to Exeter by way of Lyme Regis and the mouth of the Axe, and the other up Fern Hill and over Penn Cross to reach Exeter by Axminster and Honiton. Those coloured red are for uncertain stretches. The Ackling Dyke is the name generally given for the road that linked Exeter and Salisbury, via Dorchester, which was probably built sometime during the period 55 – 60AD. The Fosse Way marked a diagonal route from Lincoln to a port near Seaton and went though Axminster roughly paralleling the Cotswolds and then making use of the Axe valley. This present day map shows roughly the two main roman roads near to Charmouth. This track never fell below a height of four hundred feet except when crossing the valley of the Stour and was known as the Old Northern Trackway. An important ancient trackway from Devon ran east from Lambert's Castle to the Salisbury Plain and onwards. Pre-roman Britons used mainly unpaved trackways running along elevated ridges of hills. In Britain, as in other provinces, the Romans constructed a comprehensive network of paved trunk roads during their four centuries of occupation whose primary function was to allow the rapid movement of troops. This map which can be seen on Wikipedia shows the network of Roman roads in southern England most of which were centred on London as they do today. Further evidence of Roman settlement in the area was found at Holcombe in Uplyme where a Romano British farm was revealed. There are still discoveries to be made by the archaeologists to substantiate this completely, but the recent excavation of a section of it nearby at Hogchester Farm adds to our knowledge. The illustration gives one an idea of how Charmouth may have looked nearly 2000 years ago when the Roman Road linking Dorchester with Exeter would have passed through it following the route of the present day “Street”. If you click on the thumbnail images at the side they will link to larger pictures. A history of the development of these roads can be seen by scrolling down.
In time the village grew along the axis of The Street and originally Sea Lane and later Higher Sea Lane gave access to the coast and in time were built along themselves. By the 18th century a number of Turnpike Trusts were set up in the area and the village benefited with the improved roads which bought many coaches through it en route from London to Exeter. The road had several hostelries along it which continued to operate after the dissolution of the Abbey in 1539.
After a period of decline it was improved by the Abbots of Forde who were to own the village for 4 centuries and attempt to create a Borough there, with burgage plots of half acre extending back from the Street to the North and South. Originally a Roman Road forming part of the Ackling Dyke from Dorchester to Exeter. They are an important online strategy to help bring in more customers, however can lead to lower short term profit margins that may be more beneficial in the long run.For nearly 2000 years Charmouth has existed along "The Street". Coupons can be designed specifically to entice customers to visit a store or website by offering special discounts. Over half of all customers are likely to try out a new business as a direct result of seeing a coupon offering. They are a great way to drive revenue as digital coupons will always have a place in the digital world as great marketing materials. Coupons are a great way to help customers learn more about your business by providing them with special limited time offers.
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